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[🎤 Gravação: SOMA 2026] Google, IBM and XP on the future of HR

Workshop · live · Jun 9 · online

Claude for
CHROs

First steps to an AI-Native HR. Hands-on, live, with use cases you can apply the next day, without depending on a technical team.

Date
Tuesday, June 9
Time
11am (Brasília / 10am ET)
Format
60 min · live · Q&A
Bruno DeMarco holding a Claude cube
Bruno DeMarco
Agenda

60 minutes. Straight to the point.

No endless theory, no "futures of work". Live demo, concrete roadmap and real time to ask your questions.

  1. 11:00
    5 min

    Why your CEO is already asking.

    The context: every CHRO is being asked to show how AI fits into People operations. And why stopping at "prompts in ChatGPT to write text" no longer creates real value.

  2. 11:05
    15 min

    Simple automation, live demo.

    Bruno uses Claude to generate offer letters, build C-Level decks straight from the data lake, and write performance reviews from transcripts and emails. No technical team, no code.

  3. 11:20
    20 min

    The agentic layer few CHROs know about.

    Where AI stops being a writing assistant and becomes a strategic lever: agents that cross data, contexts and rules to support decisions in People: equity, retention, succession.

  4. 11:40
    5 min

    What you'll apply tomorrow.

    The full range of what AI delivers in HR today. Which case to start with, how to measure business impact, and the most common mistakes when going alone.

  5. 11:45
    10 min

    Open Q&A.

    Live questions. Bruno answers with real cases he's running inside Comp's clients.

Bruno DeMarco
Forward Deployed · Comp
Who teaches

Bruno DeMarco

HR Executive · Forward Deployed at Comp

15+ years leading HR at Dock, CVC, Logicalis, Serasa Experian and Lenovo. Today he's HR Executive / Forward Deployed at Comp, helping companies build the next generation of AI-Native HR by putting Claude to work on real use cases, not endless pilots.

Before Comp · 15 years leading HR
DockCVClogicalisSerasaExperianLenovo
CHROs don't need to become engineers. They need to see where AI stops being a writing assistant and becomes a strategic business lever. That's what we'll unpack in 60 minutes live, with Claude open on screen.
Who it's for

CHROs and Heads of People who want to operate AI-Native.

Hands-on workshop for People leaders, with no technical prerequisite in AI, Engineering or Machine Learning. If you recognize yourself in the three points below, it's for you.

You are

CHRO, VP or Head of People.

You lead the People strategy and the CEO is asking you to show how AI will enter the operation, not in a presentation about the future.

You've tried

But got stuck on "prompts to write text".

You use Claude or ChatGPT to summarize, draft, paraphrase. You feel there's more, but don't know how to move from individual use to cases that move the business.

You want to leave

With something applicable tomorrow.

No prerequisite in AI, Engineering or ML. No technical team needed. Real cases you can put to work in your People area the day after the workshop.

Jun 9 · 11am BRT · online

Your next hour
is worth the entire quarter.

60 minutes live with Bruno DeMarco. Real cases applied on the spot, open Q&A, and you'll leave with applications to start the very next day.

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[🎤 Gravação: SOMA 2026] Google, IBM and XP on the future of HR