
CHRO, VP or Head of People.
You lead the People strategy and the CEO is asking you to show how AI will enter the operation, not in a presentation about the future.
[🎤 Gravação: SOMA 2026] Google, IBM and XP on the future of HR
First steps to an AI-Native HR. The full recording of the hands-on workshop, with use cases you can apply the next day, without depending on a technical team.

No endless theory, no "futures of work". Live demo, concrete roadmap and Q&A — all in the recording, to watch at your own pace.
The context: every CHRO is being asked to show how AI fits into People operations. And why stopping at "prompts in ChatGPT to write text" no longer creates real value.
Bruno uses Claude to generate offer letters, build C-Level decks straight from the data lake, and write performance reviews from transcripts and emails. No technical team, no code.
Where AI stops being a writing assistant and becomes a strategic lever: agents that cross data, contexts and rules to support decisions in People: equity, retention, succession.
The full range of what AI delivers in HR today. Which case to start with, how to measure business impact, and the most common mistakes when going alone.
Live questions. Bruno answers with real cases he's running inside Comp's clients.

15+ years leading HR at Dock, CVC, Logicalis, Serasa Experian and Lenovo. Today he's HR Executive / Forward Deployed at Comp, helping companies build the next generation of AI-Native HR by putting Claude to work on real use cases, not endless pilots.
CHROs don't need to become engineers. They need to see where AI stops being a writing assistant and becomes a strategic business lever. That's what we unpack in 60 minutes, with Claude open on screen.
Hands-on workshop for People leaders, with no technical prerequisite in AI, Engineering or Machine Learning. If you recognize yourself in the three points below, it's for you.

You lead the People strategy and the CEO is asking you to show how AI will enter the operation, not in a presentation about the future.

You use Claude or ChatGPT to summarize, draft, paraphrase. You feel there's more, but don't know how to move from individual use to cases that move the business.

No prerequisite in AI, Engineering or ML. No technical team needed. Real cases you can put to work in your People area right after watching.
60 minutes with Bruno DeMarco, now recorded. Real cases applied on the spot and open Q&A — watch whenever you want and leave with applications to start the very next day.
[🎤 Gravação: SOMA 2026] Google, IBM and XP on the future of HR